Webinars are the use of videos in seminar format to spread the word about something. Some may question why they need webinars when social networking site is working out so great. However, the use of social media has its limits. This is why webinars are gaining so much popularity. They are a great way to break through the plateau of other forms of business promotion on the internet.
How Webinars Help
Webinars help business owners to create a personalized relationship with their potential clients. This is something that is just not possible with the use of the written word. The increased interaction creates an experience for the client where they desire to come back later. Research has shown that repeat customers can account for a huge percentage of total sales.
Webinars are a useful source of information. When creating one, it is important to ensure that one share as much knowledge as possible. People are always hungry for information and when they get accurate facts, they appreciate that. The webinar session should be recorded. One should request the viewers for email addresses to send the session to them. This is also a great way to create an emailing list. Emails are an interesting way for one to promote a business without the noise such as on a social media platform.
The webinars allow one to interact with potential customers, which is important for any business. It helps one understand the issues that clients currently have. Information is crucial to the growth of a business; more importantly is that one getting this information immediately. The feedback made possible by the webinar can help to boost a business’s sales. It also allows one to respond to issues on how the business will change to customer demands immediately. This has the effect of creating a positive image of the business; customers love it when their issues are being responded to.
If one is into selling manuals and guides. A webinar is a great way to increase sales. Customers always have questions that they need to be answered. Unfortunately, the response through email may not be very satisfying. A webinar session can be used to give a personalized response to these questions. In addition, one may use this as an opportunity to sell the customers further materials. Thus, it is simply a great sales opportunity.
Webinars are also a great way to cut down on costs, which reduce business profits. For instance, attending a real conference would require that one travel around the country. All this travel can be quite taxing on the business. One only needs a computer and a working network connection to host a webinar. Thus, every business needs to consider a webinar if they want to increase profits.
In order to ensure the success of a webinar, one needs to prepare for it in advance. For instance, the webinar should be presided by a blog post explaining the topic of discussion. One should also anticipate any queries and be prepared with well-researched responses.
What is SEO?
SEO stands for Search Engine Optimization. In a nutshell, it is how easily your site is found when searching for it in Google. There are many things you can do to make it more “optimized”.
One way that you can become more “optimized” is to do keyword research. What that means is that you can find out what key terms (words) people are searching for when it comes to your particular business or niche. You can do this by searching for product name or related words using Google Adwords. You can do this for free, no charge at all. Using the tools feature, you can “get ideas” and it will pull up the list of words that may fit into your business that people are searching for. Once you have a significant list, you will want to make sure that these words are on your posts for your site and that you have indicated them as your search terms for that page.
Review your competitor’s websites. Check for any keywords or topics they cover and try to model them when creating your own content. Remember do not copy.
Take the time to truly study what other people in your field/niche are doing. Make sure you are being competitive, while at the same time respecting their individuality.
We talked about marketing, but lets talk more about a way to reach your customers. I’m talking about Podcasting and Periscope. They are a little similar in that your audience gets a closer feel of who you are and what you represent with your business. You can have a podcast pertaining to many different topics related to your business. If you are a skin care company you could have a podcast devoted entirely to a scar reduction cream like Dermefface Fx7. Or if your business is related to boating, you can have a podcast talk about the latest, greatest engines on the market. The possibilities are endless.
The other method to reach your customers in through Periscope. Periscope is a way that you can talk directly to your customers/followers and they can see you. Your customers can ask you questions, or you can simply just explain what it is you are talking about like Dermefface Fx7 or anything boating related (using the same example above). When you use Periscope it makes your customers feel closer to you and that you can relate to them. This can be particularly important with future sales.
When companies put themselves out there to the world, they usually focus on an image, symbol or some other item that stands out so that people will recognize it. This is called “branding.” When putting yourself out there on the various websites you should also consider “branding” yourself. This may help in bring attention to yourself in someone’s eyes. You could classify your self as “the Marketing Guru” or the “SEO sidekick.” Whatever you feel would help your name stick out there and possible land you an interview.
Let’s face it, the employment market is tough these days. You must do all that you can to help your name stick out from the crowd. Many companies do this, such as Revitol. The color and symbol for their brand helps them stick out and be more recognizable. What ever your “brand” is, try to use it to your advantage when searching for a job.
Let’s face it, the internet is now a force to be reckoned with. If you are not tech savvy, then you could be left behind. There are many ways you can learn more about marketing through the internet. There are Youtube videos, running idea searches using various search engines and there are numerous social media sites. If you are currently unemployed, one way that you can help market yourself is through different companies that allow you to post your resume or create a profile for others to see. Companies such as Linkedin, Moster or Careerbuilder to name a few. No matter what market you are in, one of these companies can help get your name out there in a hurry. There are always people scoping out those sites looking for their next employee or placement.
Another thing that you may want to check into is “Affiliate Marketing.” Affiliate Marketing is where you create your own website and put in links to a certain product using an affiliate link. The affiliate link has a code that is specific to you. If someone clicks on your affiliate link and makes a purchase, then you would get a commission off of that sale. It takes time to build these kind of sites up, but it can be lucrative in the end. You could promote products like skin care, self improvement – such as Naturaful, or any other product that you might be interest in. The point is, you are not just stuck with one product, you can promote numerous products at the same time.
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