When companies put themselves out there to the world, they usually focus on an image, symbol or some other item that stands out so that people will recognize it.  This is called “branding.”  When putting yourself out there on the various websites you should also consider “branding” yourself.  This may help in bring attention to yourself in someone’s eyes.  You could classify your self as “the Marketing Guru” or the “SEO sidekick.”  Whatever you feel would help your name stick out there and possible land you an interview.

Let’s face it, the employment market is tough these days.  You must do all that you can to help your name stick out from the crowd.  Many companies do this, such as Revitol.  The color and symbol for their brand helps them stick out and be more recognizable.  What ever your “brand” is, try to use it to your advantage when searching for a job.