SEO – What Is It? Do You Need It?


What is SEO?

SEO stands for Search Engine Optimization.  In a nutshell, it is how easily your site is found when searching for it in Google.  There are many things you can do to make it more “optimized”.

Keyword Research

One way that you can become more “optimized” is to do keyword research.  What that means is that you can find out what key terms (words) people are searching for when it comes to your particular business or niche.  You can do this by searching for product name or related words using Google Adwords.  You can do this for free, no charge at all.  Using the tools feature, you can “get ideas” and it will pull up the list of words that may fit into your business that people are searching for.  Once you have a significant list, you will want to make sure that these words are on your posts for your site and that you have indicated them as your search terms for that page.


Review your competitor’s websites.  Check for any keywords or topics they cover and try to model them when creating your own content.  Remember do not copy.

Take the time to truly study what other people in your field/niche are doing.  Make sure you are being competitive, while at the same time respecting their individuality.